Apple Inc. (AAPL) — Stock Price, Financials & Analysis

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allows customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV, which offers original content and live sports; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers and resellers. The company was formerly known as Apple Computer, Inc. and changed its name to Apple Inc. in January 2007. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.

Key Statistics — AAPL

  • Latest Close: $304.91
  • Market Cap: $4.45T
  • P/E Ratio (TTM): 35.0
  • EPS (TTM): $8.72
  • Dividend Yield: 35.00%
  • Beta: 1.09
  • 52-Week High: $344.57
  • 52-Week Low: $223.78
  • Profit Margin: 27.6%
  • Return on Equity: 148.8%
  • Debt to Equity: 78.4

Sector: Technology — Consumer Electronics

Income Statement — AAPL

  • 2021: Revenue N/A, Net Income N/A
  • 2022: Revenue $394.33B, Net Income $99.80B
  • 2023: Revenue $383.29B, Net Income $97.00B
  • 2024: Revenue $391.04B, Net Income $93.74B
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AAPLTechnology

Apple Inc. — Technology · Consumer Electronics

$304.91-3.35 (-1.09%)
Mkt Cap
$4.45T
P/E
35.0
EPS
$8.72
Beta
1.09
Yield
35.00%
52W Hi
$344.57
52W Lo
$223.78
Vol
56.9M

Price History

Chart Terminal →Technical Analysis →

Company Profile

Sector
Technology
Industry
Consumer Electronics
Employees
150,000
HQ
Cupertino, CA, United States
Web
apple.com

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allows customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV, which offers original content and live sports; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers and resellers. The company was formerly known as Apple Computer, Inc. and changed its name to Apple Inc. in January 2007. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.

Top Executives

NameTitleTotal Pay
Mr. Timothy D. CookCEO & Director$16.8M
Mr. Kevan ParekhSenior VP & CFO$4.0M
Mr. Sabih KhanSenior VP & Chief Operating Officer$5.0M
Ms. Deirdre O'BrienSenior Vice President of Retail & People$5.0M
Ms. Katherine L. AdamsSenior VP of Government Affairs & Secretary$5.0M
Mr. Ben BordersPrincipal Accounting Officer—
Suhasini ChandramouliDirector of Investor Relations—
Ms. Jennifer G. Newstead J.D.Senior VP & General Counsel—
Ms. Kristin Huguet QuayleVice President of Worldwide Communications—
Mr. Greg JoswiakSenior Vice President of Worldwide Marketing—

Financial Statements

✓
Profitable
4/5 periods
✓
Revenue Growing
+6.4% latest, 2/3 up
✗
Earnings Growing
+19.5% latest, 1/3 up
✗
Pays Dividend
No dividends
✓
Positive Margin
27.6% net margin

Apple Inc.

Technology \u00b7 Consumer Electronics

Market Cap$4.45T
Trailing P/E35.0
Forward P/E32.1
EPS (trailing)$8.72
EPS (forward)$9.51
Gross Margin48.7%
Operating Margin32.6%
Profit Margin27.6%
Dividend Rate$1.08/share
Dividend Yield35.0%
Payout Ratio12.0%

Revenue & Net Income

2021 – 2025, Annual

Revenue

Net Income

Profit Margins

2021 – 2025, Annual

Earnings Per Share

2021 – 2025, Annual

Dividends

No dividend history available.

Price Ranges

52-Week
$223.78$344.57
Fwd P/E32.1
Avg Volume56.9M
Shares Out14.59B

Key Ratios

Gross Margin48.7%
Operating Margin32.6%
Profit Margin27.6%
ROE148.8%
ROA27.1%
P/B41.4
D/E78.44
Current Ratio1.00
Dividend Rate$1.08
Payout Ratio12.0%

Cash & Debt

Cash 43%Debt 57%
Total Cash$62.40B
Total Debt$84.34B
Net Cash$-21.94B
Free Cash Flow$107.72B
Operating CF$146.72B

Ratings Snapshot

2.8 / 5
P/E2/5(35.0)
P/B1/5(41.4)
ROE5/5(148.8)
ROA5/5(27.1)
D/E1/5(78.4)
Liquidity3/5(1.0)

Growth Pulse

Revenue Growth+16.4%
Earnings Growth+28.7%

Analyst Recommendations

0m
Buy (46 analysts)
6
21
14
Strong Buy: 6
Buy: 21
Hold: 14
Sell: 3
Strong Sell: 2
MonthStr BuyBuyHoldSellStr Sell
0m6211432
-1m6221422
-2m6221612
-3m7231512

Income Snapshot 2025

Revenue
$416.2B
Net Income
$112.0B
Gross Margin
46.9%
Net Margin
26.9%
Op. Income
$133.1B
EPS
$7.49

Balance Sheet

2021 – 2025, Annual
Debt / Equity1.34x
Moderate leverage
Current Ratio0.89x
May struggle to pay near-term bills
Net Debt$62.72B
Total debt minus cash on hand

Assets vs Liabilities vs Equity

Assets = Liabilities + Equity. The green bar is what's left for shareholders after paying all debts.

Cash vs Debt

How much cash the company has on hand vs how much it owes in total debt.

Period Detail

PeriodAssetsLiabilitiesEquityCashDebtD/E
2021N/AN/AN/AN/AN/A—
2022$352.75B$302.08B$50.67B$23.65B$132.48B2.61x
2023$352.58B$290.44B$62.15B$29.96B$111.09B1.79x
2024$364.98B$308.03B$56.95B$29.94B$106.63B1.87x
2025$359.24B$285.51B$73.73B$35.93B$98.66B1.34x

Balance Sheet Snapshot 2025

Total Assets$359.24B
Total Liabilities$285.51B
Equity$73.73B
Retained Earnings$-14.26B
GoodwillN/A
Long-Term Debt$78.33B

Cash Flow Statement

2021 – 2025, Annual

Operating · Investing · Financing

Operating — cash from core business.Investing — buying/selling long-term assets.Financing — debt, equity & dividends.

Free Cash Flow

Operating cash flow minus capital expenditure — the cash available after maintaining operations.

PeriodOperatingInvestingFinancingFCFCapEx
2021$0$0$0$0$0
2022$122B$-22B$-111B$111B$-11B
2023$111B$4B$-108B$100B$-11B
2024$118B$3B$-122B$109B$-9B
2025$111B$15B$-121B$99B$-13B

Capital Allocation 2025

CapEx$12.71B
Dividends Paid$15.42B
Buybacks$90.71B
Debt Repaid$10.93B
Debt Issued$4.48B
Net Change Cash$5.99B

Price History

Chart Terminal →Technical Analysis →

Company Profile

Sector
Technology
Industry
Consumer Electronics
Employees
150,000
HQ
Cupertino, CA, United States
Web
apple.com

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allows customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV, which offers original content and live sports; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers and resellers. The company was formerly known as Apple Computer, Inc. and changed its name to Apple Inc. in January 2007. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.

Top Executives

NameTitleTotal Pay
Mr. Timothy D. CookCEO & Director$16.8M
Mr. Kevan ParekhSenior VP & CFO$4.0M
Mr. Sabih KhanSenior VP & Chief Operating Officer$5.0M
Ms. Deirdre O'BrienSenior Vice President of Retail & People$5.0M
Ms. Katherine L. AdamsSenior VP of Government Affairs & Secretary$5.0M
Mr. Ben BordersPrincipal Accounting Officer—
Suhasini ChandramouliDirector of Investor Relations—
Ms. Jennifer G. Newstead J.D.Senior VP & General Counsel—
Ms. Kristin Huguet QuayleVice President of Worldwide Communications—
Mr. Greg JoswiakSenior Vice President of Worldwide Marketing—

Price Ranges

52-Week
$223.78$344.57
Fwd P/E32.1
Avg Volume56.9M
Shares Out14.59B

Key Ratios

Gross Margin48.7%
Operating Margin32.6%
Profit Margin27.6%
ROE148.8%
ROA27.1%
P/B41.4
D/E78.44
Current Ratio1.00
Dividend Rate$1.08
Payout Ratio12.0%

Cash & Debt

Cash 43%Debt 57%
Total Cash$62.40B
Total Debt$84.34B
Net Cash$-21.94B
Free Cash Flow$107.72B
Operating CF$146.72B

Ratings Snapshot

2.8 / 5
P/E2/5(35.0)
P/B1/5(41.4)
ROE5/5(148.8)
ROA5/5(27.1)
D/E1/5(78.4)
Liquidity3/5(1.0)

Growth Pulse

Revenue Growth+16.4%
Earnings Growth+28.7%

Analyst Recommendations

0m
Buy (46 analysts)
6
21
14
Strong Buy: 6
Buy: 21
Hold: 14
Sell: 3
Strong Sell: 2
MonthStr BuyBuyHoldSellStr Sell
0m6211432
-1m6221422
-2m6221612
-3m7231512

Financial Statements

✓
Profitable
4/5 periods
✓
Revenue Growing
+6.4% latest, 2/3 up
✗
Earnings Growing
+19.5% latest, 1/3 up
✗
Pays Dividend
No dividends
✓
Positive Margin
27.6% net margin

Apple Inc.

Technology \u00b7 Consumer Electronics

Market Cap$4.45T
Trailing P/E35.0
Forward P/E32.1
EPS (trailing)$8.72
EPS (forward)$9.51
Gross Margin48.7%
Operating Margin32.6%
Profit Margin27.6%
Dividend Rate$1.08/share
Dividend Yield35.0%
Payout Ratio12.0%

Revenue & Net Income

2021 – 2025, Annual

Revenue

Net Income

Profit Margins

2021 – 2025, Annual

Earnings Per Share

2021 – 2025, Annual

Dividends

No dividend history available.

Income Snapshot 2025

Revenue
$416.2B
Net Income
$112.0B
Gross Margin
46.9%
Net Margin
26.9%
Op. Income
$133.1B
EPS
$7.49

Balance Sheet

2021 – 2025, Annual
Debt / Equity1.34x
Moderate leverage
Current Ratio0.89x
May struggle to pay near-term bills
Net Debt$62.72B
Total debt minus cash on hand

Assets vs Liabilities vs Equity

Assets = Liabilities + Equity. The green bar is what's left for shareholders after paying all debts.

Cash vs Debt

How much cash the company has on hand vs how much it owes in total debt.

Period Detail

PeriodAssetsLiabilitiesEquityCashDebtD/E
2021N/AN/AN/AN/AN/A—
2022$352.75B$302.08B$50.67B$23.65B$132.48B2.61x
2023$352.58B$290.44B$62.15B$29.96B$111.09B1.79x
2024$364.98B$308.03B$56.95B$29.94B$106.63B1.87x
2025$359.24B$285.51B$73.73B$35.93B$98.66B1.34x

Balance Sheet Snapshot 2025

Total Assets$359.24B
Total Liabilities$285.51B
Equity$73.73B
Retained Earnings$-14.26B
GoodwillN/A
Long-Term Debt$78.33B

Cash Flow Statement

2021 – 2025, Annual

Operating · Investing · Financing

Operating — cash from core business.Investing — buying/selling long-term assets.Financing — debt, equity & dividends.

Free Cash Flow

Operating cash flow minus capital expenditure — the cash available after maintaining operations.

PeriodOperatingInvestingFinancingFCFCapEx
2021$0$0$0$0$0
2022$122B$-22B$-111B$111B$-11B
2023$111B$4B$-108B$100B$-11B
2024$118B$3B$-122B$109B$-9B
2025$111B$15B$-121B$99B$-13B

Capital Allocation 2025

CapEx$12.71B
Dividends Paid$15.42B
Buybacks$90.71B
Debt Repaid$10.93B
Debt Issued$4.48B
Net Change Cash$5.99B
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